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| Top 80,000 owner-occupied homes in the Marion/Villages/Lady Lake/Alachua Zip Codes |
| Total Homes |
272,822 |
 |
|
| Total Owner-Occupied Homes |
206,892 |
|
| RSVP® Circulation |
70,000 |
|
| RSVP® Homes as a Percentage of Owner-Occupied Homes |
Top 39% |
|
| Average RSVP® Home Value |
$234,099 |
|
| Average RSVP® Household Income |
$77,998 |
|
|
| The Annual Mailing goes out 4 times a year during the following months: |
February | |
Snow Birds Are Here! Peak occupancy of transitional home owners. |
May | |
Spring Fever! Mailed out before vacation time starts. |
August | |
Beat the Heat! After kids go back to school. |
November | |
Tis the Season! Mailed out early enough to get ready for the holidays. |
|
|
| Mailing Areas |
Circulation |
Single Mailing |
Annual Rate
(4 Times) |
| Alachua |
30,000 |
6.5¢/home-$1,950 |
5.5¢/home-$1,650 |
|
Marion,
Villages & Lady Lake |
40,000 |
6.0¢/home-$2,400 |
5.0¢/home-$2,000 |
|
| Combined |
70,000 |
5.7¢/home-$3,990 |
4.8¢/home-$3,360 |
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